Interview with Joseph Edwards, owner of InnerDemon Clothing


I’ve got another interview to share with everyone today. I was able to reach out to the owner of InnerDemon clothing Joseph Edwards for this exclusive interview.

innerdemon clothing

Check out the interview:

1. What gave you the idea to start Inner Demon Clothing? Share your story.

For over 18 years, I worked in an industry that demands 50 or more hours per week of my time (including nights and weekends). I found myself searching for a business venture that would allow me more time with my family. One night, I was online looking for some new t-shirts and I started to notice that all of the most popular brands were starting to look the same; they slapped their name on the t-shirt somewhere and then charged $30-$40 for their “efforts”. So I set out to change the game! I wanted to start a brand that first and foremost used artistic expression to relay the message of the design. Growing up, I enjoyed drawing and took as many art classes as I could. My passion for art made it easy for me to put my vision down on paper. Secondly, I wanted to provide a quality product that was affordable. Everyone has their own Inner Demons. Inner Demon Clothing is here to help you LET IT OUT!

2. How have you gone about designing and manufacturing your clothing? Did you hire an artist to help come up with designs?

All of the concepts and designs of the Inner Demon t-shirts have come from my own experiences, observations, hours upon hours of research and old-fashioned imagination. Once I have finalized my concept in sketch form, I send it over to Royal Ink Design. Royal Ink puts the final touches on it and creates the high resolution digital files. Currently, I am using a couple of different screen printing companies. In the future, I plan to do my own printing.

3. What’s your favorite thing about running an online clothing store?

I would have to say that my favorite thing is the challenge. There are hundreds of independent clothing brands. The challenge is to set yourself apart so that people take notice. I feel like the tattoo-style artwork and the hard-core attitude is relatable to everyone and is what sets Inner Demon Clothing apart. I enjoy the creative freedom that designing these concepts allows me.

4. How have you gone about marketing your clothing and what’s working for you?

Inner Demon has a presence on all of the popular social media networks. Social Media has allowed us to interact with our customers and potential customers every day. We have set up vendor booths at events such as Laughlin River Run and local car shows. We plan to do more live events and conventions this year. Soon, we will expand our marketing efforts to include radio and print advertising. Currently, Inner Demon sponsors a local youth BMX Team (Team B.C. BMX Racing) which has been a great experience. We utilize Inner Demon Clothing for involvement with several notable charities. For example, we participated in the Anti-Bulling Charity Walks with the Nevada PEP and events supporting the Wounded Warriors project. Inner Demon has a team for the Making Strides against Breast Cancer charity walk in October 2014 for the third year in a row.

5. What are your future plans for 2014 and beyond?

I am going to focus on reaching retail outlets, both locally and nationally. I will continue to debut new designs throughout the year while keeping the quality to the high standard that my customers have come to know and trust. Inner Demon is prepared to expand our product line past t-shirts and hats in the near future. I have received many requests to expand the women’s line as well as the creation of a kid’s line, and I have a few ideas of my own. Stay Tuned….

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